Spokedraft · For retailers

Customer enquiry replies, order follow-ups and invoice chasing — the trifecta that eats the retail week.Cleared before the morning open, every week.

Spokedraft installs three workflows for Australian retail shop owners and online sellers: customer enquiry replies that return a real answer before the shopper follows up the next day, order follow-ups that keep the abandoned-cart and shipping-update loop on the retailer’s own mailbox, and invoice chasing that lifts the Friday supplier pile off the back desk on a polite, timed sequence.

The retailer workflow

One workflow, two phases. Email follow-ups so the abandoned-cart and order-status loop runs from the retailer’s own mailbox before the customer chases it, and invoice processing so supplier reconciliations and trade-credit chases stop stacking on the Friday back desk.

  1. 01

    Email follow-ups

    Abandoned-cart nudges, order-confirmation receipts and shipping-update pings are drafted and sent from the retailer’s own mailbox before the customer follows the next day — not a platform notification the shopper mutes after the second time. Enquiries about sizing, stock and returns land on a real reply authored off the previous five answers, so the front-of-house inbox stops growing overnight and the genuine "is this back in stock?" stays in the column where it can be answered.

  2. 02

    Invoice processing

    Supplier invoices and trade-credit statements are read, matched and reconciled onto Xero or MYOB overnight, with a polite chase sequence that lifts the Friday accounts pile off the back desk. Past-due wholesale accounts get a sequenced reminder on day three, day seven and day fourteen from the retailer’s own address book — so the same conversation runs without the manager chasing it by phone the following Monday.

The retailer reclaims roughly nine hours a week — the enquiry inbox, the order-status chase, and the Friday supplier reconciliation pile.

Our mission statement names retail operators by name — because the segment we’re built for runs on a shop floor and a back desk at the same time, not a single counter. Every install we ship is shaped around the way a small retail business actually moves stock, answers customers and settles wholesale accounts through the week.

See how it lands on your week.

Six questions, ninety seconds. We reply inside one business day with a written scope or a polite no.